Media Arts - May 26-30 (Beauty of a Second)

Media Arts - May 19-23 (Advertisement Video)

Media Arts - May 5,6,7,8 (Advertising Campaign)

Product Focus
1. Coffee Maker
2. Young adults
3. True Coffee

4. 

5. Have you forgotten how true coffee tastes?
6. •Logo : Tony
    •Script : Kiera
    •Storyboard : Josh

Media Arts - May 5th (Comparing Advertisements)

Advertisements - Coffee Makers

Keurig

I believe that these commercials are implying that if you buy this product, you will become imaginative and have a perfect family. It also gives me the impression that they're trying to say that this product is made especially for you, as it says in the second video: "so with Keurig, every cap tastes like it's brewed just for you. Because it is." It implies that it will give a sense of belonging and care for the person buying the product.

Tassimo

I believe that these commercials are less like the Keurig commercials as they get more to the point of saying that they're actually selling a coffee maker. Although, in the third commercial, I believe that they are trying to imply that if you buy this product, you will have a sense of belonging and togetherness.

Media Arts - May 1st (Beauty of a Second Music)