Advertisements - Coffee Makers
Keurig
I believe that these commercials are implying that if you buy this product, you will become imaginative and have a perfect family. It also gives me the impression that they're trying to say that this product is made especially for you, as it says in the second video: "so with Keurig, every cap tastes like it's brewed just for you. Because it is." It implies that it will give a sense of belonging and care for the person buying the product.
Tassimo
I believe that these commercials are less like the Keurig commercials as they get more to the point of saying that they're actually selling a coffee maker. Although, in the third commercial, I believe that they are trying to imply that if you buy this product, you will have a sense of belonging and togetherness.
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