Thursday 8 May 2014

Media Arts - May 5,6,7,8 (Advertising Campaign)

Product Focus
1. Coffee Maker
2. Young adults
3. True Coffee

4. 
5. Have you forgotten how true coffee tastes?
6. •Logo : Tony
    •Script : Kiera
    •Storyboard : Josh

Monday 5 May 2014

Media Arts - May 5th (Comparing Advertisements)

Advertisements - Coffee Makers

Keurig





I believe that these commercials are implying that if you buy this product, you will become imaginative and have a perfect family. It also gives me the impression that they're trying to say that this product is made especially for you, as it says in the second video: "so with Keurig, every cap tastes like it's brewed just for you. Because it is." It implies that it will give a sense of belonging and care for the person buying the product.

Tassimo




I believe that these commercials are less like the Keurig commercials as they get more to the point of saying that they're actually selling a coffee maker. Although, in the third commercial, I believe that they are trying to imply that if you buy this product, you will have a sense of belonging and togetherness.

Wednesday 2 April 2014

Media Arts - April 2 (Logos)

LOGOS


Good Logos

Monster Energy Drinks


I like this logo because the 'M' very closely resembles claw marks, as though a monster has clawed the drink. I also enjoy the colours.

Green Day

I think this is a good logo because there are very few colours which makes it simple, and there are simple shapes. It is a cool design, and I think it reflects the band very well.

Recycling

I like this logo because it's a nice green, which represents nature, and it has the arrows which go on forever, representing that we can reuse mostly anything.

WWF

I believe that this is a good logo because there are only 2 colours (black and white) which makes it extremely simple, and even though the shapes do not have an outline, we can see that the image is a panda.

Parental Advisory

I believe this to be a good logo because it only has black and white which makes the letters stand out. It is very simple and gets to the point very easily.

Canadian Habs




I think this is a good logo because it has the colours of the team as well as a 'C' for 'Canadian' with an almost hidden 'H' which is either for 'Hockey' or 'Habs' in it, which I believe looks very nice.

Warped Tour

I like this logo because it has colours that go well together and is quite simple. I like the arrow because, in my opinion, it ensues that they are going somewhere (touring).

Icon For Hire

I like this logo because the colour is very prominent throughout the band's first album, and it's very simple yet to the point. I believe it reflects the band well.


Bad Logos

Olympics 2012

I think this is a bad logo because it took me a very long time to figure out that the shapes are supposed to resemble the numbers '2012'. In my opinion, it just looks sloppy and unprofessional. 

Starbucks

I don't think this is a very good logo because, though there are only two colours, there are a lot of things going. There are many lines and shapes and, though I see this logo a lot, I still don't know what it exactly is supposed to be.

Thursday 20 March 2014

Media Arts - March 17-20 (Colour Wheel + Palette)

Colour Wheel Collage

Definitions
Primary: any of a group of colours from which all other colours can be obtained by mixing (Red, Blue, Yellow)
Secondary: a colour resulting from the mixing of two primary colours (Green, Purple, Orange)
Tertiary: a colour made by mixing a primary colour with a secondary colour
Analogous: Groups of colours that are beside each other on the color wheel
Complementary: Colours directly opposite each other in the color wheel
Split Complementary: A variation of the complementary color scheme --> in addition to the base colour, it uses the two colours adjacent to its complement.

Colour Palette

Media Arts - March 20 (Andy Warhol Inspired)

Friday 28 February 2014

Media Arts - February 28th (Hockney Tutorial)

Original Photo

Photoshopped Photo (David Hockney Inspired)

Media Arts - February 28th (Rhythm)

RHYTHM


Arboreal Engines, Ernesto Caivano 2006, Ink and watercolour on paper

In this work, rhythm is shown by the horizontal lines of the tree. These lines lead your eyes to the silhouette background of what seems to be a building. The colours are simple so I saw the tree branches first, which then lead me to the other part of the painting.


The Starry Night, Vincent van Gogh 1889, Oil on canvas
In this very famous work, rhythm is mostly shown in curved, spiral-like lines, mostly in the sky. The first thing I see in this piece is the spirals in the sky, which leads my eyes to the moon and stars, the I look and the little houses and what looks to be like a forest area. These curved lines are very dominant in this work, as they are shown to be virtually everywhere.


Untitled (Drawing for Inversion), Roxy Paine 2007, Ink on paper
This work is very simple and has a simple monochromatic colour theme, which draws my eyes directly to the tree branches. The branch near the middle of the picture which is darker than the rest leads my eyes down to all the other smaller branches in the bottom, which then I see the person standing in the bottom right corner.

Thursday 27 February 2014

Media Arts - February 27th (Balance)

Balance

Untitled, Bernd Ribbeck 2007, Ink on paper
This work is symmetrically balanced (if you put a line in the middle the work looks mostly the same on each side). This work has a bit of controlled rhythm as the lines are basically identical, although there are different colours and a few red lines which are not symmetrical, although still balanced.


Clappers-Trustworthy Off Horizons #133, Haegue Yang 2012, Security pattern envelope papers on six pieces of board

This work's balance is perfectly symmetrical. If you put a line through the middle, the sides would be identical, just mirrored. The rhythm is very controlled as it is completely symmetrically balanced.



[Composition-40-2011], Shirana Shahbazi 2011, Chromogenic colour print

In this work, there is asymmetrical balance. There is a big red dot which is located mostly on the right side and in the middle, a smaller yet still big yellow dot located a little left from the middle and on the bottom, and a small white dot completely to the left and on top. This creates balance because if you put a line through the middle of the work, it seems as though there would be the same area of dots on one side as to the other.

Wednesday 26 February 2014

Media Arts - February 26th (Variety)

Variety
http://www.moma.org/collection/browse_results.php?criteria=O%3ADE%3AI%3A41%7CG%3AHI%3AE%3A1&page_number=59&template_id=1&sort_order=2
Fox in the Mirror: Concert, Liliana Porter 2007, Video (colour, sound)


 Variety is present in this work. The focus is solely on the fox, which emphasizes it and brings our attention directly to it. There are different little figures of various animals. which shows variety.


http://www.moma.org/collection/browse_results.php?criteria=O%3ADE%3AI%3A5%7CG%3AHI%3AE%3A1&page_number=55&template_id=1&sort_order=2
Untitled, Josh Smith 2008, Mixed media on panel

In this work, variety is shown mostly through lines and colour. The black and white contrast and the bright green background makes it pop even more. The lines show variety because there are curvy lines, straight lines, and dots and shapes.


http://www.moma.org/collection/object.php?object_id=146609
Robin and Phoebe, Jonas Wood 2008, Gouache and coloured pencil on paper
This work is varied, mostly in colours and shapes. The main colours in this work are red and green, which are complimentary colours. This clear contrast in colour shows variety. There are different shapes, which are different colours and sizes, in the background, which also creates variety.

Tuesday 25 February 2014

Media Arts - February 25th (Unity)

UNITY

Modernity, Mirrored and Reflected Infinitely, Josiah McElheny 2003, Mirrored blown glass, aluminum metal display, lighting, two-way mirror, glass, and mirror
This work has many signs of unity present in it such as the proximity (my eye grouped each row of bottles together as they are very close), repetition (the bottles are repeated throughout the rows, as well as the colours being repetitive as they are mainly shades of the same colour), and alignment (the rows and columns of bottles are very neatly aligned).


http://www.moma.org/collection/browse_results.php?criteria=O%3ADE%3AI%3A3%7CG%3AHI%3AE%3A1&page_number=50&template_id=1&sort_order=2
Chorus Line, Frances Stark 2008, Cut-and-pasted printed paper and cut-and-pasted coloured paper on paper

In this work, there is unity. There is visible repetition, such as the circular pattern on the women and the women themselves. There is also proximity in the circular patterns (I assume that all the circles on the woman are together), and the women as well (I see the women in a line as a group). There is alignment as well: the women are following a diagonal line.


http://www.moma.org/collection/browse_results.php?criteria=O%3ADE%3AI%3A5%7CG%3AHI%3AE%3A1&page_number=2394&template_id=1&sort_order=2
Setting Sun. Sardine Fishing. Adagio. Opus 221 from the series The Sea, The Boats, Concarneau, Paul Signac 1891, Oil on canvas

Unity is present in this work of art with alignment: the horizon is a straight line and it is clear where the horizon is, and the boats are aligned as well. The boats show repetition as there are plenty of them, all very similar, in the work. The colours in this piece work very well together, which makes it more unified.


Thursday 20 February 2014

Media Arts - February 19th, 20th (Fixing Photos)

OVEREXPOSED IMAGES





UNDEREXPOSED IMAGES





WASHED OUT COLOUR IMAGES



NATURAL HEALING BRUSH

COLOURING BLACK AND WHITE IMAGE


LAYER MODES